Real Estate Photography: Using HDR Photography Techniques for Better Photos

Real estate photography, just like many other specialized kinds of photography, has its own quirks that one needs to be aware of before taking a leap into commercial photography in this genre. With real estate photography pricing getting higher and higher, you have to know how to improve your real estate photography before you can hope to make a career out of it.

Professional real estate photography demands that the property is showcased in a near-perfect way, with great lighting, composition, and details. But as many of you would know, that is not always the case because you cannot control every single situation while taking photos. Maybe the sun is very bright, or the sky is too overcast, or the interior lighting isn’t great. That is why one of the best real estate photography tips you will ever get is to shoot in HDR.

Why Shoot HDR?

Before we go any further with our real estate photography tips, you should know the answer to what is HDR? HDR photography or High Dynamic Range photography aims to enhance the dynamic range that an image possesses. In simple terms, it means that an HDR photo will have much more detail in its highlights as well as its shadows that a normal photograph.

That is the reason why real estate photographers rely on HDR architecture shots because they allow them to come back with images that can be manipulated in terms of their exposure in a more flexible way than simple images. Because of this amazing control, real estate photographers are able to pull back the highlights even if they were blown out in a normal photo, or bring back details from the shadows even if they were completely black.

Real Estate Drone Photography or Normal? No Special Equipment Required!

To become a real estate photographer, whether you want to do interior photography or real estate drone photography, you don’t need specialized equipment at all. Other than your camera and humble tripod, you will need an HDR software to help merge the photos you take. There are a lot of HDR software programs to choose from, so you don’t have to worry about it much. Another piece of equipment that could help you is a remote shutter release.

Now, of course, if you’re planning on taking your commercial photography even further by taking a shot at real estate drone photography, where you’ll be doing some aerial photography, then you’ll need specialized equipment like a drone.

The Process of Shooting HDR

Now that we know what is HDR and what equipment is needed to practice HDR photography, let’s go over the very simple process of creating HDR architecture photos so you can start securing read estate photography jobs without hesitation.

  1. The first step to shooting an HDR photo is to set up your scene. Using a tripod for setting up your camera is essential to real estate photography.
  2. Once your camera is set up for an HDR architecture shot, you need to take at least three photos. One of these photos should be exposed for the highlights of your scene, one for the shadows, and one for the mid-tones. So you’ll end up with an overexposed photo, an underexposed photo, and a ‘normal’ photo.

And in those two simple steps, your process of shooting to create high dynamic range real estate photography is done.

Merging Brackets with an HDR Software

For real estate photography done with this technique, you need to invest in the best HDR software you can buy. There are plenty of free HDR software programs available as well, but a free HDR software will not have the features and quality that a paid HDR software will give you. So, once you have a go-ahead for photography for real estate, you should get an HDR software before you settle on your real estate photography pricing and such.

Coming back to our process of developing commercial photography using HDR photography as a method, you will need to merge the three images you’ve taken with the help of whatever the best HDR software is for you. Combining these different exposures will essentially layer all the information into one single photo. That way, you’ll be able to control the exposure of your file in a much easier way, hence ending up with picture perfect real estate photography.

Do note that the best HDR software programs out there might also let you do some creative stuff with. For example, you could add a lens flare effect to outdoor shots or a vintage filter to your interior photography.

Real Estate Photography Tips

Now that you know the basics of real estate photography, taking on real estate photography jobs shouldn’t be an issue. If you want to learn even more before you start to work on the details of your real estate photography pricing and contracts, these tips will help you practice even better HDR photography.

  • Use Landscape Orientation

For real estate photography, especially in the case of real estate drone photography, working with a landscape orientation is generally better for HDR architecture shots. A landscape photo will ensure that you get most of your building or interior in the frame. So whether you are involved in photography for real estate purposes or general interior photography, try to keep it landscape.

  • Pay Attention to Distortion

If you do professional real estate photography, you most probably will already have a wide angle lens for your real estate photography. One thing to remember while using wide angle lenses is that many of them distort the very edges of your photos. So before submitting any HDR architecture photos, or selling your amazing real estate drone photography, be sure that your photos aren’t distorted. You can fix distortion in many of the best HDR software available.

  • Compose Your Pictures

A strong composition is one of the most important real estate photography tips we can give you. It doesn’t matter if you’re practicing HDR photography or not; a good composition is the first thing you should keep in mind when doing any kind of real estate photography. This is especially true for real estate drone photography because you may not want any extra objects like cars or animals in your frame when all you want to showcase is a house.

  • Get Your Lighting Right

As a real estate photographer, you can’t only rely on high dynamic range photos to secure real estate photography jobs. You need to be aware of good real estate photography lighting for your shots. Yes, sometimes it’s not possible to control the light but you can do so for interior shots. And even if you are taking high dynamic range photos, the better lit your scene is the better photos you’ll get. So, before getting started with photography for real estate, know that real estate photography lighting might be key to making or breaking your real estate photography.

  • Photos Should Look Natural

Perhaps the most important of all the real estate photography tips is that the photos should always look natural. To start practicing professional real estate photography, you need to be aware of what looks natural and what doesn’t. When working with free HDR software, it’s really easy to make your real estate photography look artificial and overprocessed. So, if you take one tip away from these real estate photography tips, it’s this one.

And with that, we conclude our guide to high dynamic range real estate photography as well as our real estate photography tips. If you’ve been wanting to get more real estate photography jobs, these tips are sure to help you out with your professional career.

HDR Photography: Dynamic Range, Exposure Compensation and Merging Explained

HDR photography is a specialized method of taking photos that is becoming more and more popular among photographers who deal with landscapes and real estate. HDR architecture shots can often be seen posted on social media, and they have a certain look to them that is not attainable with a normal photo. That is mainly due to the fact that such HDR images have more dynamic range than a normal photo would have.

If you’ve been asking yourself, “What does HDR mean?”, then you’re at the right place. Let’s take a look at HDR photography in detail and help you understand what exactly is HDR.

What is Dynamic Range and HDR?

To answer what is HDR, you need to first need to know what is dynamic range. The dynamic range of a photo, in simple terms, is the range of captured light in a photo from the darkest shadows to the brightest highlights. Every camera has a different capacity of capturing dynamic range in a photo.

Smaller sensor cameras often don’t have a great dynamic range, which is why you might have noticed that your phone’s camera tends to make the sky look completely white if you expose your photo for a more darker part of the scene. On the contrary, if you expose for the sky and get all those details in the photo, the shadowed parts of your scene might come out black. A camera with a high dynamic range does not have this problem, at least not at this severity. Larger sensor cameras perform better at capturing more detail in the different spectrums of light captured, but they’re also not perfect at it.

That is where HDR, or High Dynamic Range photography, comes in. HDR images are created through a photo-merge process whereby multiple images of the same scene, taken at different exposure settings, are combined to make one photo with more dynamic range. Here is how its done in Aurora HDR:

These different exposure settings can be determined manually or via exposure compensation in your camera. So, dynamic range photography, therefore, takes multiple exposures and combines them into one which allows you to decide how much detail is being shown in your final HDR photos as far as the highlights and the shadows go.

How to Set Your Camera for HDR

If you’ve wondered about the need for an ‘HDR camera’ for your HDR photos, there’s no need to do so. You don’t need a specialized HDR camera to practice dynamic range photography. All you need is a camera, even if it’s the one on your phone. All you need before changing the settings is to frame up your shot and keep your camera in place so that all exposures align perfectly with each other. This is why a tripod is highly recommended for HDR work.

To set up your camera for shooting HDR photography, there are different things you can do:

  • Use Auto Exposure Bracketing

Auto Exposure Bracketing, or AEB, is a process by which your camera can automatically set the exposure for the photos you want to take for your HDR photo merge process. On most cameras, AEB works in values of 3 and 5 – meaning the camera will take either 3 or 5 different exposures that you can turn into HDR photos. AEB is a great way to let your camera do all the work while you focus on another core aspect of HDR photography – the composition.

  • Use Manual Exposure Bracketing

If AEB is not your thing and you just can’t trust your camera enough, you can make the different adjustments to the exposure values yourself. Simply take a photo exposed for the highlights, one for the shadows, and one somewhere in the middle. The more exposures you take, the more flexibility you’ll have later in HDR software. Auto exposure bracketing will save you time, but adjusting the settings manually will give you more control.

  • Use Exposure Compensation

If you don’t want to use AEB but also don’t want to change each setting yourself, you can simply use the exposure compensation setting on your camera to make the photo brighter or darker. If you’re asking yourself, “what is exposure compensation?”, it’s basically you telling your camera that it’s okay to expose the photo a little darker or a brighter than normal. The camera will then change its settings by itself.

  • Use HDR Directly on Camera:

There are so many people who wonder, “what is HDR on-camera?”, and the answer is simple; it’s your camera’s built-in HDR processing system. What on-camera HDR does is combine three or five photos that the camera automatically takes after changing the exposure for each shot and give you a jpeg image at the end that has more detail than a regular photo. It’s usually doesn’t create great results, but is helpful in learning how HDR photography essentially works.

How to Merge Brackets

So now that you have your brackets and the answer to “what does HDR mean?”, it’s time to use a photo merge app to combine the images into one highly editable HDR one. This is perhaps the most crucial part of HDR photography, as you need to have the best HDR software at your disposal to create great HDR images. While there is plenty of free HDR software also available, most of it is good enough only for basic photo merge processes and not much editing.

Anyway, here are the steps you need to follow with most free HDR software or a paid editor if you’re confused about how to merge photos:

  • Open up your HDR software program.
  • Import your brackets into the program. In some of the best HDR software programs, you might be able to simply drag and drop images to import them.
Photo copyright – Dima Sytnik. Screenshot – Aurora HDR 2019 by Skylum

  • Now let your HDR software do its photo merge magic. Again, if you’re using the best HDR software available, you’ll probably end up with a perfectly aligned final photo that you can edit further. If your photo merge software does not have automatic anti-ghosting features, make sure the brackets are aligned and there are no weird edges around any part of your photo.
Photo copyright – Dima Sytnik. Screenshot – Aurora HDR 2019 by Skylum
  • Once you have your high dynamic range photo in front of you, use the various settings and presets in your HDR software of choice to achieve a natural look for your scene.

Remember that when using a photo merge software that doesn’t allow further editing but is only focused on merging photos, you should take your HDR images into a proper image editor to make the best of all the information you have in that one file. Otherwise, the results of your HDR photography might not be very good.

And just like that, your question, “what does HDR mean?” has been answered. It’s not that complicated, really. All you need to do is take different exposures of the same scene and learn how to merge photos to get highly editable HDR photos. When working with HDR photography, you should always shoot in RAW. This is important because HDR images, to be made spectacular, need to be edited after the merging process. If you take photos in jpeg, the results will not nearly be as great as they could be when taking RAW format exposures. When you combine various RAW files into HDR images, not only do you get the extended high dynamic range but you also get the inherent power of a RAW file, allowing you to make non-destructive edits which are sometimes crucial for making a great HDR.

Cases and Reasons for Using HDR Photography

So now that you better understand what dynamic range photography means, in what cases can you use it to your advantage? The two main genres of photography where a high dynamic range is crucial are landscape photography and architectural photography.

Both HDR architecture photos and HDR landscape photos benefit from as much information about light as you can get. The more exposures you merge using a photo merge app, the better your HDR photos in both genres can be.

HDR in architecture photos is great because you cannot always control the lighting, especially if you’re outdoors. HDR helps a lot in such a situation because you then don’t have to choose between crushing the blacks hence losing details of your building or blowing out the highlights and making the sky look white.

Exterior HDR architecture photos are not the only kind you can take using multiple exposures, or exposure bracketing. You can also use HDR photography to bring interior shots to life. Here is interior shot made from single Raw file in Aurora HDR:

Photo copyright Chad Sucher. 


Interiors will bad lighting or a combination of different light sources look best as HDR images, as you can really tweak the lighting and details by using any HDR software available.